Electronic Commerce for Sustainable Rural Development: Exploring the Factors Influencing BoPs’ Entrepreneurial Intention
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DOI: 10.3390/su131910604
Abstract: Rural e-commerce entrepreneurship is an effective and credible means to alleviate poverty and promote sustainable social development, particularly in the Base of the Pyramid (BoP). Understanding how to encourage BoPs’ entrepreneurial intention in the rural… read more here.
Keywords: entrepreneurial intention; commerce; rural commerce; bops entrepreneurial ... See more keywords