Channel selection strategy: based on buy online and pick up in-store cooperation
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DOI: 10.1108/apjml-06-2023-0537
Abstract: PurposeThis paper investigates the buy online and pick up in-store cooperation (BOPSC) of online and offline retailers. Specifically, this study solves the following questions: (1) What is the impact of BOPSC on their optimal price… read more here.
Keywords: online offline; pick; bopsc strategy; offline retailers ... See more keywords