What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes
Sign Up to like & getrecommendations! Published in 2017 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2017.10.020
Abstract: Abstract A large body of research has shown that the graphic design of a package influences the perception of the corresponding product and brand. Marketing as well as semiotics literature have therefore acknowledged for a… read more here.
Keywords: package; wine label; graphic design; visual codes ... See more keywords
An Exploratory Study of the Sustainable Practices Used at Each Level of the Bordeaux Wine Value Chain
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su13179760
Abstract: This paper explores environmental and socially sustainable practices among different actors in the Bordeaux wine value chain (WVC). The main research question is to identify the extent to which the different actors in the wine… read more here.
Keywords: sustainable practices; bordeaux wine; value chain; wine value ... See more keywords