Influence Factors on Consumers’ Instant Cross-buying under Supermarkets’ Cross-border Integration: From the Perspective of the Elaboration Likelihood Model
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DOI: 10.1177/21582440221123502
Abstract: Supermarkets’ cross-border integration, as an innovative format for the transformation and upgrading of traditional supermarkets, has been increasingly favored by enterprises recently. However, whether the cross-border integration of supermarkets encourages consumers to cross-buy is still… read more here.
Keywords: cross border; border integration; cross; instant cross ... See more keywords