A global comparison of social media bot and human characteristics
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DOI: 10.1038/s41598-025-96372-1
Abstract: Chatter on social media about global events comes from 20% bots and 80% humans. The chatter by bots and humans is consistently different: bots tend to use linguistic cues that can be easily automated (e.g.,… read more here.
Keywords: global comparison; bots humans; social media; comparison social ... See more keywords
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Advertising"
DOI: 10.1080/02650487.2021.1951510
Abstract: Artificial intelligence (AI) is rapidly reconstructing consumer experiences with brands in recent years. However, there have been the unsettled debates on whether humans react to robots (e.g., chat... read more here.
Keywords: congruity contingency; humans schema; consumer; contingency based ... See more keywords