Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy
Sign Up to like & getrecommendations! Published in 2024 at "Management International Review"
DOI: 10.1007/s11575-024-00547-3
Abstract: International social alliances—in which multinational enterprises (MNEs) and social enterprises (SEs) collaborate—are a vital source for the development and scaling up social innovations for value creation. Yet, these alliances face significant legitimacy challenges, which are… read more here.
Keywords: legitimacy; pyramid markets; bottom pyramid; international social ... See more keywords
Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Sign Up to like & getrecommendations! Published in 2021 at "Technovation"
DOI: 10.1016/j.technovation.2021.102381
Abstract: Abstract Emerging digital technologies create novel conditions for understanding fundamental societal developments. The academic debate has given little attention to understanding the impact of these digital transformations on key areas such as sustainable development. Hence,… read more here.
Keywords: social impact; bottom pyramid; internet things; frugal innovations ... See more keywords
Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers
Sign Up to like & getrecommendations! Published in 2018 at "Journal of International Consumer Marketing"
DOI: 10.1080/08961530.2018.1423661
Abstract: ABSTRACT In recent decades, multinational corporations (MNC) have increasingly penetrated bottom of the pyramid (BOP) markets due to globalization and market liberalization. To gain legitimacy within these markets, MNCs have employed corporate social responsibility (CSR)… read more here.
Keywords: legitimacy; social responsibility; corporate social; bottom pyramid ... See more keywords
Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Political Marketing"
DOI: 10.1080/15377857.2020.1823933
Abstract: The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata,… read more here.
Keywords: making bottom; bottom pyramid; approach; decision making ... See more keywords
Remote (Dis)engagement: Shifting Corporate Risk to the ‘Bottom of the Pyramid’
Sign Up to like & getrecommendations! Published in 2021 at "Development and Change"
DOI: 10.1111/dech.12669
Abstract: Untapped markets are often deemed institutional voids, terra incognita ripe with economic possibility. The conversion of institutional voids into viable markets has become the ambition of many corporations today, who view marginal and underserved areas… read more here.
Keywords: risk; remote dis; dis engagement; institutional voids ... See more keywords