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   Articles with "bottom pyramid" as a keyword



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Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations

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recommendations! Published in 2021 at "Technovation"

DOI: 10.1016/j.technovation.2021.102381

Abstract: Abstract Emerging digital technologies create novel conditions for understanding fundamental societal developments. The academic debate has given little attention to understanding the impact of these digital transformations on key areas such as sustainable development. Hence,… read more here.

Keywords: social impact; bottom pyramid; internet things; frugal innovations ... See more keywords
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Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers

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recommendations! Published in 2018 at "Journal of International Consumer Marketing"

DOI: 10.1080/08961530.2018.1423661

Abstract: ABSTRACT In recent decades, multinational corporations (MNC) have increasingly penetrated bottom of the pyramid (BOP) markets due to globalization and market liberalization. To gain legitimacy within these markets, MNCs have employed corporate social responsibility (CSR)… read more here.

Keywords: legitimacy; social responsibility; corporate social; bottom pyramid ... See more keywords
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Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach

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recommendations! Published in 2020 at "Journal of Political Marketing"

DOI: 10.1080/15377857.2020.1823933

Abstract: The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata,… read more here.

Keywords: making bottom; bottom pyramid; approach; decision making ... See more keywords
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Remote (Dis)engagement: Shifting Corporate Risk to the ‘Bottom of the Pyramid’

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recommendations! Published in 2021 at "Development and Change"

DOI: 10.1111/dech.12669

Abstract: Untapped markets are often deemed institutional voids, terra incognita ripe with economic possibility. The conversion of institutional voids into viable markets has become the ambition of many corporations today, who view marginal and underserved areas… read more here.

Keywords: risk; remote dis; dis engagement; institutional voids ... See more keywords