Digital generations as target audiences of media communications: classification and boundaries
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DOI: 10.24147/2413-6182.2024.11(2).235-252
Abstract: The permanent transformation and digitalization of society lead to generational differentiation and challenges in defining target audiences in media communications. The study of generations is hindered by differences in approaches to their classification, as well… read more here.
Keywords: audiences media; target audiences; media communications; boundaries generations ... See more keywords