In the bowling alley: acceptance of an intelligent packaging concept in European markets
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Value Chain Management"
DOI: 10.1504/ijvcm.2020.10028366
Abstract: Academia has discussed intelligent packaging as a concept to drive business performance using item level data throughout companies' supply chains. Despite the vivid discussion of the conceptual benefits, the market acceptance perspective has often been… read more here.
Keywords: intelligent packaging; acceptance; packaging; bowling alley ... See more keywords