The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales
Sign Up to like & getrecommendations! Published in 2019 at "Information Systems Frontiers"
DOI: 10.1007/s10796-017-9778-7
Abstract: Our objective in this paper is to assess the values of online user reviews for movies compared with the sales impact of post-release ad spending for movies. We use weekly box-office sales and ad spending… read more here.
Keywords: box office; reviews spending; user reviews; office sales ... See more keywords
Star power and box office revenues: evidence from China
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DOI: 10.1007/s10824-018-9338-0
Abstract: Using data over the 2009–2016 period, this paper examines the impact of star power on box office revenues in China. Unlike most existing studies, we measure star power as a continuous variable based on the… read more here.
Keywords: box office; power box; power; effect ... See more keywords
When should star power and eWOM be responsible for the box office performance? - An empirical study based on signaling theory
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102591
Abstract: Abstract Information asymmetry universally exists in the market transactions. In the movie industry, consumers usually have limited access to quality information before they actually watch the movie, which increases the difficulty of purchase decision. Quality… read more here.
Keywords: power; box office; office performance;
Modeling box office revenues of motion pictures✰
Sign Up to like & getrecommendations! Published in 2021 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2021.120812
Abstract: Abstract Weekly box office revenues for motion pictures show a pattern where peak revenues often appear in the first week, and then new revenues slowly die out. This paper proposes a simple model to describe… read more here.
Keywords: revenues motion; box office; motion pictures; office revenues ... See more keywords
Super Fly (1972), Coffy (1973) and The Mack (1973): Under- and Over-Estimating Blaxploitation Box Office
Sign Up to like & getrecommendations! Published in 2019 at "Historical Journal of Film, Radio and Television"
DOI: 10.1080/01439685.2019.1697036
Abstract: This article examines in detail the box-office performances of three well-known and successful Blaxploitation films from the early 1970s: Super Fly (1972), Coffy (1973) and The Mack (1973). It does so in order both to… read more here.
Keywords: box office; fly 1972; super fly; blaxploitation ... See more keywords
The effects of movie piracy on box-office revenue: an empirical analysis of the Chinese movie market
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Applied Economics"
DOI: 10.1080/15140326.2020.1812477
Abstract: ABSTRACT I evaluate the substitution effects of pirated movies – the unlicensed online movies available on file-sharing websites – on their genuine counterparts, and explore the institutional and economic causes of China’s high level of… read more here.
Keywords: box office; piracy; movie piracy; movie ... See more keywords
Winning box office with the right movie synopsis
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DOI: 10.1108/ejm-01-2019-0096
Abstract: Consumers often search for movie information and purchase tickets on the go. A synopsis is often provided by producers and theatres in mobile apps and websites. However, to the best of the authors’ knowledge, little… read more here.
Keywords: box office; movie; synopsis; linguistic cues ... See more keywords
The impact of online movie word-of-mouth on consumer choice
Sign Up to like & getrecommendations! Published in 2019 at "International Marketing Review"
DOI: 10.1108/imr-06-2018-0190
Abstract: Purpose Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products, but they have not adequately compared… read more here.
Keywords: box office; impact; consumer; china ... See more keywords
Violence at the Box Office
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DOI: 10.1177/0093650215614363
Abstract: The negative effects of violent content in movies have recently been a hot topic among both researchers and the general public. Despite growing concern, violence in movies has persisted over time. Few studies have examined… read more here.
Keywords: violence; box office; model; violence box ... See more keywords
Prediction of Box Office for Bollywood Movies Using State-of-the-Art SentiDraw Lexicon for Twitter Analysis
Sign Up to like & getrecommendations! Published in 2021 at "Indian Journal of Marketing"
DOI: 10.17010/ijom/2021/v51/i5-7/161644
Abstract: Films are a high-risk industry. Accurate prediction of movie box-office revenues can reduce this market risk and inform the investment decisions regarding promotion of the movie closer to a film’s release or right after release.… read more here.
Keywords: lexicon; box office; prediction; movie ... See more keywords
Do Critical Reviews Affect Box Office Revenues Through Community Engagement and User Reviews?
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.900360
Abstract: With advances in technology and the popularity of the Internet, consumers increasingly rely on various sources of electronic word-of-mouth (eWOM), such as online user reviews and critical reviews, in their decision-making processes. Despite general consensus… read more here.
Keywords: user reviews; office revenues; box office; critical reviews ... See more keywords