Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity
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DOI: 10.1016/j.ecolecon.2018.01.004
Abstract: Abstract There are two fundamental ways in which consumers can express their concerns and obligations for society through their consumption decisions: They can boycott companies that they deem to be irresponsible or they may deliberately… read more here.
Keywords: boycott buycott; hedonism simplicity; hedonism;