Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations
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DOI: 10.1038/s41598-021-90420-2
Abstract: Word of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems… read more here.
Keywords: activity brain; recommendations activity; brain valuation; brain ... See more keywords