Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1647
Abstract: Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the… read more here.
Keywords: brand; valence; placement; prominence ... See more keywords
Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1786
Abstract: textabstractConsumers tend to relate to brands in similar ways as they relate to individuals and groups. However, relatively little is known about the attribution of human traits to brands in online contexts. The current research… read more here.
Keywords: brand traits; role attributed; attributed brand; traits interactive ... See more keywords
Incorporating brand variability into classification of edible oils by Raman spectroscopy
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DOI: 10.1002/cem.3173
Abstract: Two‐hundred and fifteen Raman spectra of 15 edible oils or blends of edible oils from 53 samples spanning multiple brands purchased over 3 years were investigated using a genetic algorithm for spectral pattern recognition. Using… read more here.
Keywords: edible oils; classification edible; variability; brand ... See more keywords
Quo Vadis, Cochrane Collaboration?
Sign Up to like & getrecommendations! Published in 2019 at "Clinical and Experimental Dental Research"
DOI: 10.1002/cre2.176
Abstract: The Cochrane Collaboration became a registered British charity in 1995; hence a few years after the first Cochrane centre opened in November 1992 in U.K. (U.K. Charity Commission, 2019a). Public information reveals that the charity… read more here.
Keywords: cochrane collaboration; million gbp; brand; cochrane ... See more keywords
CSR and branding in emerging economies: The effect of incomes and education
Sign Up to like & getrecommendations! Published in 2020 at "Corporate Social Responsibility and Environmental Management"
DOI: 10.1002/csr.2000
Abstract: Sustainable development is a fundamental objective for guaranteeing the future of the planet. Taking into account the impact of emerging economies on the global economy and the scarcity of papers that have considered the effect… read more here.
Keywords: emerging economies; effect; brand; branding emerging ... See more keywords
Determinants of Success of Employer Branding in a Start‐up Firm in Nigeria
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DOI: 10.1002/tie.21897
Abstract: This article aims at providing an understanding of factors that determine the success and failure of employer branding. An African steel-producing start-up company developed an employer brand image, which enabled it to effectively attract and… read more here.
Keywords: employer; firm; success employer; employer branding ... See more keywords
An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-017-3490-x
Abstract: Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost than celebrity endorsement.… read more here.
Keywords: necro advertising; advertising; brand; moderating effect ... See more keywords
The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification
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DOI: 10.1007/s10551-020-04610-5
Abstract: This study adopts moral reasoning strategies (moral rationalization and decoupling) to investigate why consumers support companies involved in ethical transgressions. Drawing on several cases of real multinationals publicly involved in tax avoidance practices, it aims… read more here.
Keywords: moral reasoning; ideology; reasoning strategies; brand ... See more keywords
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
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DOI: 10.1007/s10660-018-9320-0
Abstract: This study juxtaposes brand engagement and behaviors of substantive interest in the context of eservices and utilizes Bayesian networks for an exploratory, data-driven approach. Enlisting a behavioral focus, it investigates the item-to-item relationships between brand… read more here.
Keywords: brand engagement; engagement behaviors; substantive interest; brand ... See more keywords
Exposure to Television Alcohol Brand Appearances as Predictor of Adolescent Brand Affiliation and Drinking Behaviors.
Sign Up to like & getrecommendations! Published in 2021 at "Journal of youth and adolescence"
DOI: 10.1007/s10964-021-01397-0
Abstract: Adolescence and the transition to adulthood is an important developmental stage in the emergence of health risk behaviors, specifically underage alcohol use. Adolescents consume a tremendous amount of screened media (primarily streamed television), and media… read more here.
Keywords: exposure; alcohol brand; brand appearances; brand ... See more keywords
A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
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DOI: 10.1007/s11002-015-9392-8
Abstract: A quality perception gap, defined as the difference between perceived and objective quality, indicates either consumers’ overappreciation or underappreciation of product or brand quality and can have critical effects on performance. The purpose of this… read more here.
Keywords: quality; perception gap; brand; performance ... See more keywords