Using blockchain or not? A focal firm's blockchain strategy in the context of carbon emission reduction technology innovation
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DOI: 10.1002/bse.3664
Abstract: Recently, blockchain has been increasingly applied to low‐carbon supply chains, enabling consumers to track production process of low‐carbon products, thereby improving brand awareness and expanding the market. However, do the operation and construction costs of… read more here.
Keywords: difficulty; brand firms; carbon; brand ... See more keywords
Green Branding and Consumer Behavior, Unveiling the Impact of Environmental Marketing Strategies on Purchase Decisions
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DOI: 10.1002/bse.4172
Abstract: The study explores the relationships between green branding practices (GBP) and consumer behavior, aiming to extend knowledge on the interaction between green branding and purchase decisions. The research involved 521 students from the University of… read more here.
Keywords: consumer behavior; green branding; brand; purchase decisions ... See more keywords
Creating Brand Commitment and Brand Equity in International Food Companies Through Sustainability in European Countries
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DOI: 10.1002/bse.70117
Abstract: This study investigates the impact of corporate social responsibility (CSR) and customer brand equity (CBE) on brand commitment (BCO) towards a leading international food company, employing a cross‐cultural comparison between Spain and France. By addressing… read more here.
Keywords: food; brand equity; brand; brand commitment ... See more keywords
Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects
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DOI: 10.1002/cb.1647
Abstract: Whereas previous studies investigated the affect transfer from one specific affective stimulus of the brand placement context (such as an artist or the genre) to the brand, this research study investigates the effect of the… read more here.
Keywords: brand; valence; placement; prominence ... See more keywords
Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
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DOI: 10.1002/cb.1786
Abstract: textabstractConsumers tend to relate to brands in similar ways as they relate to individuals and groups. However, relatively little is known about the attribution of human traits to brands in online contexts. The current research… read more here.
Keywords: brand traits; role attributed; attributed brand; traits interactive ... See more keywords
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2451
Abstract: Virtual influencer (VI) has become a new tool for brand promotion. The existing researches mainly focus on VI's external feature cues, such as identity, appearance, and sensory factors. In addition to carefully curated images, VI… read more here.
Keywords: emotional expression; brand authenticity; effect; brand ... See more keywords
Co‐Creating Content With Brands: Insights From Influencers' Perceptions
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DOI: 10.1002/cb.2456
Abstract: This study examines the co‐creation process between brands and influencers, an emerging yet underexplored area of influencer marketing. Drawing on the DART model (Dialogue, Access, Risk Assessment, and Transparency) and six dimensions of co‐creation, the… read more here.
Keywords: insights influencers; brand; influencers perceptions; creating content ... See more keywords
Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach
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DOI: 10.1002/cb.2472
Abstract: While much research has examined cognitive evaluations of sustainable brands in offline contexts, there is limited exploration of consumers' emotional responses to such brands online. This study introduces a model of brand love for innovative,… read more here.
Keywords: brand love; love innovative; sustainable brands; brand ... See more keywords
The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs
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DOI: 10.1002/cb.70039
Abstract: The purpose of this study was to explore the influence of brand coolness on the intention to acquire NFTs within the luxury fashion market. To achieve this purpose, we developed a conceptual model offering a… read more here.
Keywords: brand coolness; brand; luxury fashion;
Incorporating brand variability into classification of edible oils by Raman spectroscopy
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DOI: 10.1002/cem.3173
Abstract: Two‐hundred and fifteen Raman spectra of 15 edible oils or blends of edible oils from 53 samples spanning multiple brands purchased over 3 years were investigated using a genetic algorithm for spectral pattern recognition. Using… read more here.
Keywords: edible oils; classification edible; variability; brand ... See more keywords
Quo Vadis, Cochrane Collaboration?
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DOI: 10.1002/cre2.176
Abstract: The Cochrane Collaboration became a registered British charity in 1995; hence a few years after the first Cochrane centre opened in November 1992 in U.K. (U.K. Charity Commission, 2019a). Public information reveals that the charity… read more here.
Keywords: cochrane collaboration; million gbp; brand; cochrane ... See more keywords