Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
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DOI: 10.1016/j.jbusres.2019.09.023
Abstract: While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct phenomena and may co-occur.… read more here.
Keywords: addiction; buying brand; compulsive buying; brand addiction ... See more keywords
Brand addiction in the contexts of luxury and fast-fashion brands
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DOI: 10.1016/j.jretconser.2020.102089
Abstract: Abstract Although research on consumer-brand relationship has gained increasing interest among scholars, little is known to date about its most intense form – brand addiction. This research explores the main motives and outcomes of this… read more here.
Keywords: fast fashion; brand addiction; brand; fashion ... See more keywords