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   Articles with "brand attachment" as a keyword



A Fuzzy MCDM Analytic Model for Building Customers’ Brand Attachment Preference in Car Firms

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recommendations! Published in 2021 at "International Journal of Fuzzy Systems"

DOI: 10.1007/s40815-021-01100-2

Abstract: The more attached a customer becomes toward a specific brand, the stronger the extent of customer loyalty he or she will present. However, studies on brand attachment (BA) have been limited to the perspectives of… read more here.

Keywords: brand attachment; preference; model; brand ... See more keywords

Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness

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recommendations! Published in 2020 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2018.12.015

Abstract: Abstract This study investigates how materialism and cosmopolitanism affect emotional brand attachment, a key driver of consumer brand equity. Further, it sheds light onto the contingent role of ideal self-congruity and perceived brand globalness in… read more here.

Keywords: brand attachment; ideal self; attachment; brand ... See more keywords

Effects of customer-to-customer social interactions in virtual travel communities on brand attachment: The mediating role of social well-being

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recommendations! Published in 2021 at "Tourism Management Perspectives"

DOI: 10.1016/j.tmp.2021.100790

Abstract: Abstract This study investigates a multiple mediation model, in which the effects of social interaction among members of virtual travel communities operated by online travel agency brands on brand attachment are mediated by five dimensions… read more here.

Keywords: customer; travel; brand attachment; social well ... See more keywords

When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment

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recommendations! Published in 2020 at "Journal of Brand Management"

DOI: 10.1057/s41262-020-00190-x

Abstract: The first objective of this study is to test the mediating role of emotional brand attachment in the relationship between customers’ perception of corporate social responsibility (CSR) and two types of customer extra-role behavior: customer… read more here.

Keywords: csr perception; emotional brand; brand attachment; customer ... See more keywords

Influences of persona self on luxury brand attachment in the Metaverse context

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recommendations! Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-05-2022-0390

Abstract: PurposeThis study aims to examine the effect of actual and persona self-congruence on luxury brand attachment and the effects of luxury brand attachment on attitude toward luxury brands and purchase intentions using empirical data on… read more here.

Keywords: metaverse; luxury; brand attachment; persona self ... See more keywords

The impact of nostalgic emotion on brand trust and brand attachment

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recommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-09-2018-0390

Abstract: Purpose The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential marketing to deepen further. Design/methodology/approach… read more here.

Keywords: brand attachment; trust; brand trust; impact ... See more keywords

Brand experience effects on brand attachment: the role of brand trust, age, and income

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recommendations! Published in 2019 at "European Business Review"

DOI: 10.1108/ebr-02-2017-0039

Abstract: Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income.… read more here.

Keywords: brand attachment; brand trust; brand; role ... See more keywords

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

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recommendations! Published in 2021 at "Mathematics"

DOI: 10.3390/math9202565

Abstract: In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of… read more here.

Keywords: fuzzy quality; brand attachment; brand experience; brand ... See more keywords