Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted
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DOI: 10.3390/su15118753
Abstract: Vinted is a free digital sharing economy platform where individuals buy and sell second-hand apparel. It is an example of industry 4.0 that promotes an innovative and successful business model while favoring sustainable fashion consumption.… read more here.
Keywords: eco friendly; fashion; brand attributes; gen ... See more keywords