The Impact of Brand Authenticity on Building Brand Love: An Investigation of Impression in Memory and Lifestyle-Congruence
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.005
Abstract: Abstract This study investigates how brand authenticity perceptions, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness in the luxury hotel setting.… read more here.
Keywords: memory lifestyle; brand; authenticity; impression memory ... See more keywords
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Sign Up to like & getrecommendations! Published in 2017 at "European Journal of Marketing"
DOI: 10.1108/ejm-10-2014-0633
Abstract: Consumer demand for authentic brands is steadily rising. With increased pressure to accommodate this demand, researchers and marketers seek to understand how to influence a brand’s perceived authenticity. The purpose of this paper is to… read more here.
Keywords: consequences brand; consumer; brand; authenticity ... See more keywords
Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.826890
Abstract: Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of… read more here.
Keywords: luxury; luxury brands; brand; brand authenticity ... See more keywords