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Published in 2018 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.005
Abstract: Abstract This study investigates how brand authenticity perceptions, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness in the luxury hotel setting.…
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Keywords:
memory lifestyle;
brand;
authenticity;
impression memory ... See more keywords
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Published in 2017 at "European Journal of Marketing"
DOI: 10.1108/ejm-10-2014-0633
Abstract: Consumer demand for authentic brands is steadily rising. With increased pressure to accommodate this demand, researchers and marketers seek to understand how to influence a brand’s perceived authenticity. The purpose of this paper is to…
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Keywords:
consequences brand;
consumer;
brand;
authenticity ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.826890
Abstract: Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of…
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Keywords:
luxury;
luxury brands;
brand;
brand authenticity ... See more keywords