Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality
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DOI: 10.3390/su15086978
Abstract: The COVID-19 pandemic has led to an increase in users’ knowledge anxiety, which has been further intensified by the diversity of information platforms and the emphasis on digital personal branding. While previous research has examined… read more here.
Keywords: cognitive processing; attachment anxiety; knowledge anxiety; brand avoidance ... See more keywords