Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness
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DOI: 10.1108/ijbm-04-2017-0072
Abstract: The banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare of their clients and society. The value of CSR… read more here.
Keywords: brand; image brand; corporate image; brand awareness ... See more keywords
Generating destination brand awareness and image through the firm's social media
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DOI: 10.1108/k-09-2021-0931
Abstract: PurposeThe role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have… read more here.
Keywords: destination brand; social media; brand awareness; destination ... See more keywords
A Latent Allocation Model for Brand Awareness and Mindset Metrics
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DOI: 10.1177/14707853211040052
Abstract: Mindset metrics, the measurement of consumers’ perceptions, attitudes, and intentions, have a long tradition in marketing, particularly in advertising and branding. Some of the most usual mindset metrics are brand awareness, brand image, personality traits,… read more here.
Keywords: methodology; mindset; brand awareness; brand ... See more keywords
Online marketing and brand awareness for HEI: A review and bibliometric analysis
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DOI: 10.12688/f1000research.127026.1
Abstract: Background: Many studies have been conducted on higher education institutions (HEI) regarding advertising, promoting, branding, social media marketing, and student enrollment. We investigated the gap in these studies by using bibliometric analysis and comprehensive science… read more here.
Keywords: online marketing; analysis; brand awareness; marketing ... See more keywords
The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention
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DOI: 10.13106/jafeb.2020.vol7.no6.233
Abstract: This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer… read more here.
Keywords: csr associations; purchase intention; brand awareness;
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
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DOI: 10.1371/journal.pone.0264899
Abstract: Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the… read more here.
Keywords: brand; media marketing; brand awareness; social media ... See more keywords
Brand Awareness and Access to Cigarettes among Children 8-12 Years Old in the Czech Republic.
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DOI: 10.21101/cejph.a4634
Abstract: OBJECTIVE The aim of the study is to assess smoking behaviour, knowledge of cigarette brands and access to cigarettes among children 8-12 years old in the Czech Republic. METHOD Between 2009 and 2012, a cross… read more here.
Keywords: cigarettes among; brand awareness; among children; brand ... See more keywords
INDIAN FEMALE CONSUMERS' BRAND AWARENESS TOWARD COLOUR COSMETICS BRANDS: AN EXPLORATORY STUDY.
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DOI: 10.21474/ijar01/5336
Abstract: Samira Shakeri Fakher 1 and Dr. S.J.Manjunath 2 . 1. Research Scholar, MBA Department, B.N. Bahadur Institute of Management Sciences (BIMS), University of Mysore, Karnataka, India. 2. Associate Professor and Chairman, MBA Department, B.N. Bahadur… read more here.
Keywords: indian female; awareness toward; brand awareness; consumers brand ... See more keywords
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality
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DOI: 10.3389/fpsyg.2021.803348
Abstract: Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a… read more here.
Keywords: brand; brand loyalty; brand awareness; buying behavior ... See more keywords