Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective
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DOI: 10.3389/fpsyg.2022.881155
Abstract: The underlying aim of this study was to investigate the impact of human resource management (HRM) practices, organizational identity, and brand leadership on employee brand-based equity through the mediatory role of brand knowledge dissemination. A… read more here.
Keywords: brand; based equity; employee brand; brand based ... See more keywords
Teacher’s Emotional Intelligence and Employee Brand-Based Equity: Mediating Role of Teaching Performance and Teacher’s Self-Efficacy
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.901019
Abstract: Educational institutions need to respond to global competitive problems, and branding has become a method for higher education institutions to differentiate themselves. Thus, this study attempted to investigate predictors of employee brand-based equity. A cross-sectional… read more here.
Keywords: emotional intelligence; based equity; brand based;