Brand–brand relational moments
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DOI: 10.1057/s41262-019-00163-9
Abstract: Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands to have their own… read more here.
Keywords: relational moments; relationship; brand relational; brand ... See more keywords
Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation
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DOI: 10.1177/2158244020972372
Abstract: Employees are one of the most important factors in business. Therefore, enterprises should account for the expectations of employees, particularly their perception of the enterprise, and their behavior. This study investigates the importance of employees’… read more here.
Keywords: brand brand; corporate reputation; brand; brand image ... See more keywords
Beads and Beyond: An Observational Study to Generate Real World Evidence on Various Brands of Itraconazole
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DOI: 10.4103/ijd.ijd_991_21
Abstract: Background: Rising number of the nonresponding dermatophytic infections raises deep concerns among the dermatologists across the nation. Variations in the quality of itraconazole may be a contributing factor to nonresponse in certain dermatophytic infections. This… read more here.
Keywords: brand pellets; pellets mixed; quality itraconazole; brand ... See more keywords