Accessible luxury fashion brand building via fat discrimination
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DOI: 10.1108/jfmm-12-2016-0116
Abstract: The purpose of this paper is to investigate if accessible luxury fashion brands discriminate overweight and obese consumers.,The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A… read more here.
Keywords: building via; accessible luxury; brand building; luxury fashion ... See more keywords
Slogans and logos as brand signals within investment promotion
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Place Management and Development"
DOI: 10.1108/jpmd-02-2020-0017
Abstract: Purpose The purpose of this research is to understand how brand-building is used to lend credibility to investor information and to differentiate countries competing for foreign investment. Brand signals, such as slogans and logos, are… read more here.
Keywords: investment promotion; investment; slogans logos; brand ... See more keywords
Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation
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DOI: 10.1177/0047287517729760
Abstract: Place attachment has become a popular concept in tourism and environmental psychology. However, little research has explored its role in predicting place-related behaviors, compared to alternative place-related constructs such as place satisfaction. This article clarifies… read more here.
Keywords: destination brand; place attachment; place satisfaction; brand building ... See more keywords
Branding in libraries: Identifying key requirements and dimensions to provide a conceptual model
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DOI: 10.1177/09610006211056650
Abstract: The purpose of this review is to explore factors affecting brand building in libraries. Based on the nine steps of the National Health Service (NHS) center for reviews and dissemination, articles on the subject of… read more here.
Keywords: branding libraries; key requirements; brand; brand building ... See more keywords
Green supply chain initiatives in brand building - an Indian perspective
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DOI: 10.1504/ijbir.2017.10004380
Abstract: Green initiatives has become the most potent tool in the hands of companies. The objective of the paper is to get an overview of green supply chain practices in various companies in India. Another objective… read more here.
Keywords: supply chain; brand building; green supply;
BRAND-BUILDING; IT’S CHALLENGES IN THE NON-TRADITONAL EXPORTS (NTEs) SECTOR IN GHANA
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DOI: 10.15520/ijbm.v7i05.2016
Abstract: Abstract: Brand-building in SMEs is an area of study in its infancy. However, considering how literature has been published about branding in general, all theories and studies are based on large firms. The purpose: This… read more here.
Keywords: study; smes ntes; brand; brand building ... See more keywords
Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.919054
Abstract: In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and… read more here.
Keywords: building strategies; brand equity; organizational brand; brand ... See more keywords