Leader’s strategies for designing the promotional path of regional brand competitiveness in the context of economic globalization
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.972371
Abstract: In the era of economic globalization, the competitiveness of products on a global scale is increasingly achieved through effective and sustainable strategies for brand development by the leaders. This paper conducts an empirical study on… read more here.
Keywords: brand; brand competitiveness; economic globalization; regional brand ... See more keywords
Capturing Associations and Sustainable Competitiveness of Brands from Social Tags
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DOI: 10.3390/su11061529
Abstract: With the explosion of social media, consumers’ minds have become important assets in brand competitions. Determining a brand’s competitive structure based on consumers’ desires is particularly important to effectively establish a brand and maintain sustainable… read more here.
Keywords: social tags; method; brand; sustainable competitiveness ... See more keywords