Research on the Driving Factors of Collective Nostalgia and the Impact of Collective Nostalgia on National Brand Consciousness
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DOI: 10.3390/ijerph192416738
Abstract: Nostalgia is an important factor affecting consumers’ intention and behavior. A lot of previous research on nostalgia has been conducted from the perspective of individuals rather than groups. Then how does group-based collective nostalgia come… read more here.
Keywords: national brand; identity; collective nostalgia; brand consciousness ... See more keywords