Brand consistency and coherency at the London 2012 Olympic Games
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DOI: 10.1080/0965254x.2017.1293139
Abstract: Abstract As brand management and brand perceptions attract more attention in both academia and in practice, examining the link or lack thereof between brand identity and image is becoming increasingly important. The existence of brand… read more here.
Keywords: olympic games; brand; consistency coherency; brand consistency ... See more keywords