Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model
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DOI: 10.1080/13527266.2020.1810101
Abstract: Though extant literature has investigated the role of brand endorsers in political marketing and communication research, few studies have investigated the causal relationships between brand endorse... read more here.
Keywords: preference political; political brand; brand endorsers; endorsers political ... See more keywords