LAUSR

About LAUSR
Donate
Contact Us

Follow us:

You are not signed in:

Sign Up!


   Articles with "brand evaluations" as a keyword



Linking CSR Communication Activities to Consumer Brand Evaluations: An Examination of Mediating and Moderating Factors Linking CSR Communication to Brand Evaluations

Sign Up to like & get
recommendations! Published in 2018 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2018.1405520

Abstract: ABSTRACT Using an online survey with an embedded experiment, the current study examines the effect of CSR message context (i.e., social vs. environmental focus) and related factors on individuals' assessments of a company's brand. Estimated… read more here.

Keywords: linking csr; brand evaluations; brand; communication activities ... See more keywords

Vlog and brand evaluations: the influence of parasocial interaction

Sign Up to like & get
recommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-01-2018-0021

Abstract: Purpose The purpose of this paper is to investigate the marketing results of video blogging (vlogging). In particular, the authors are interested in understanding which video bloggers (vloggers) can better help marketers develop their brand… read more here.

Keywords: brand evaluations; brand; parasocial interaction; vlog brand ... See more keywords

Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation

Sign Up to like & get
recommendations! Published in 2021 at "European Journal of Marketing"

DOI: 10.1108/ejm-05-2019-0421

Abstract: Purpose Keeping in mind the growing significance of online reviews, management of responses to the customer reviews – webcare – is becoming important in recent times. How a firm responds to online reviews can send… read more here.

Keywords: review; exhaustive selective; strategy; brand ... See more keywords

@Brand-to-@brand: the value co-creating impact of social media interactions on consumer–brand evaluations

Sign Up to like & get
recommendations! Published in 2024 at "Journal of Research in Interactive Marketing"

DOI: 10.1108/jrim-06-2023-0183

Abstract: PurposeConspicuously absent from the branding literature is research on the brand-to-brand (Br2Br) interface enabled by social media. The author proposes how networked brands-as-actors integrate their resources as Br2Br interactions that co-create consumer–brand value. As a… read more here.

Keywords: brand evaluations; consumer; brand; social media ... See more keywords