Brand excellence: a holistic model for brands evaluation and ranking - the case of Isfahan brands
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DOI: 10.1504/ijbir.2020.10029110
Abstract: In recent years, relatively few scholars and practitioners have worked on the subjects of evaluating intellectual capital, particularly continuous and comprehensive evaluation of brands and almost all of the studies are confined solely to the… read more here.
Keywords: holistic model; case; brand; brand excellence ... See more keywords