Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
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DOI: 10.1080/08841241.2019.1605437
Abstract: ABSTRACT The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are… read more here.
Keywords: brand fan; loyalty; brand; fan pages ... See more keywords
An Empirical Study of Brand Fan Page Engagement Behaviors
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DOI: 10.3390/su12010434
Abstract: Nowadays, numerous companies present themselves on social networking sites (SNSs) by establishing brand communities to maintain continuous interaction with existing and potential customers to influence their brand choices, promote the products and services, and cultivate… read more here.
Keywords: brand fan; community; value; study ... See more keywords