Articles with "brand growth" as a keyword



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Growing the service brand

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Published in 2020 at "International Journal of Research in Marketing"

DOI: 10.1016/j.ijresmar.2019.10.001

Abstract: Abstract Service brands are increasingly dominating the economy. However, there is limited knowledge about how to grow service brands, and whether growing service brands will require strategies different from the strategies that are based on… read more here.

Keywords: quality; brand; service brand; service ... See more keywords