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   Articles with "brand identification" as a keyword



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“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret

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recommendations! Published in 2017 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2017.04.008

Abstract: Extending the study of consumer-brand relationships in the post-purchase stages of consumer decision making and in situations involving unfavorable comparisons with foregone brands, this research investigates the role of consumer-brand identification on consumer responses to… read more here.

Keywords: purchase; consumer brand; consumer; brand ... See more keywords
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Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions

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recommendations! Published in 2017 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2017.05.029

Abstract: The objective of this paper is to explore the necessary and sufficient conditions to obtain high consumer-brand identification (CBI) and high repurchase intentions (Rep). Different from most business research on CBI and Rep that is… read more here.

Keywords: consumer brand; high consumer; brand; high repurchase ... See more keywords
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Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

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recommendations! Published in 2018 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2018.01.005

Abstract: Abstract The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the banking industry. The proposed… read more here.

Keywords: consumer brand; banking industry; consumer; brand ... See more keywords
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Understanding the drivers of consumer–brand identification

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recommendations! Published in 2019 at "Journal of Brand Management"

DOI: 10.1057/s41262-018-00149-z

Abstract: The purpose of this study is to develop a holistic understanding of the drivers of consumer–brand identification (CBI) from a consumer’s perspective, in other words, to explicate why and how consumers form identity-based connections with… read more here.

Keywords: consumer brand; study; brand identification; brand ... See more keywords