Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging
Sign Up to like & getrecommendations! Published in 2017 at "Addictive Behaviors Reports"
DOI: 10.1016/j.abrep.2017.02.003
Abstract: This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with… read more here.
Keywords: brand identity; brand; following introduction; packaging ... See more keywords
A multi-stakeholder IMC framework for networked brand identity
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DOI: 10.1108/ejm-08-2015-0612
Abstract: Purpose Past integrated marketing communications (IMC) frameworks have established brand contacts as important sources of information and feedback. This paper aims to discuss how the presence of multiple brand stakeholders and the proliferation of digital… read more here.
Keywords: brand; brand identity; brand equity; imc ... See more keywords
Developing an Athlete Brand Identity Scale using Rasch analysis
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DOI: 10.1108/sbm-09-2019-0075
Abstract: Purpose: This study identifies important dimensions of the athlete brand identity construct incorporating the athlete perspective. It also uses Rasch analysis to provide a practical tool (the Athlete Brand Identity Scale) to measure how closely… read more here.
Keywords: analysis; brand identity; brand; athlete brand ... See more keywords
“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector
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DOI: 10.3389/fpsyg.2022.1002275
Abstract: Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides… read more here.
Keywords: luxury; identity; brand identity; brand ... See more keywords
Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Business Economics and Management"
DOI: 10.3846/16111699.2016.1209785
Abstract: Brand identity management and corporate social responsibility have increased importance in both managerial practice and academic research. However, only a small number of studies have examined how these strategic tools influence employees’ attitudes and behaviours.… read more here.
Keywords: social responsibility; identity management; brand identity; management ... See more keywords