Getting more likes: the impact of narrative person and brand image on customer–brand interactions
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DOI: 10.1007/s11747-019-00632-2
Abstract: Although in-feed social ads on social media are rapidly growing worldwide, scarce attention is paid to the content strategy of brands presenting in a human way. The present research examines if and how choosing narrative… read more here.
Keywords: person; brand image; social media; narrative person ... See more keywords
Impact of students’ experiences on brand image perception: the case of Vietnamese higher education
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DOI: 10.1007/s12208-016-0171-x
Abstract: The topic of building a strong brand image has raised a growing academic interest recently, yet there is a paucity of research with a customer-oriented approach that focuses on the consumption experience of service. Our… read more here.
Keywords: brand image; brand; higher education; experience ... See more keywords
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
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DOI: 10.1016/j.jbusres.2019.07.007
Abstract: Abstract Brands and their personalities constitute the basis upon which consumers identify and bond with various products or services. This study focuses on the factors influencing congruity between consumers' self-image and brand image for luxury… read more here.
Keywords: brand image; luxury brands; brand; image ... See more keywords
Co-creating brand image and reputation through stakeholder’s social network
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DOI: 10.1016/j.jbusres.2020.03.035
Abstract: By drawing on social identity and stakeholders’ theories, this paper seeks to examine how universities co-create and manage their brand image and brand reputation through tapping into internal-stakeholders’ social network. This research utilises explanatory research… read more here.
Keywords: reputation; brand; brand image; social network ... See more keywords
The effect of social mission on service quality and brand image
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DOI: 10.1016/j.jbusres.2020.10.054
Abstract: Abstract In recent years, social enterprise issues have developed rapidly both in Taiwan and around the world. Consequently, social enterprises utilize several different business models and are hybrid organizations that need to pursue both profit… read more here.
Keywords: service quality; social mission; mission; brand image ... See more keywords
The creative experience and its impact on brand image and travel benefits: The moderating role of culture learning
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DOI: 10.1016/j.tmp.2018.08.009
Abstract: Abstract This study extends and examines a theoretical model of moderated mediation in which culture learning serves as an intervening mechanism that clarifies the moderate relationships among brand image and the dimensions of travel benefits… read more here.
Keywords: brand image; travel benefits; culture learning;
Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price
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DOI: 10.1016/j.tmp.2019.100604
Abstract: Abstract This paper analyses the impact of online reviews on hotel booking intention. The moderating effect of brand image, star category, and price on this relationship was also tested. A quantitative approach has been followed… read more here.
Keywords: brand image; star category; booking intention; hotel ... See more keywords
Brand image legacies of the 2010 FIFA World CupTM: a long-term assessment
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DOI: 10.1080/17430437.2019.1619322
Abstract: Abstract There has been limited research on brand legacies of the 2010 FIFA World CupTM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to… read more here.
Keywords: world cuptm; legacies 2010; 2010 fifa; brand ... See more keywords
Scent marketing: linking the scent congruence with brand image
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DOI: 10.1108/ijchm-06-2020-0637
Abstract: The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place.,Using a factorial design (i.e. scent congruent… read more here.
Keywords: brand image; brand; congruence brand; scent congruence ... See more keywords
The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value
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DOI: 10.1108/ijoem-06-2020-0657
Abstract: PurposeThe purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness… read more here.
Keywords: brand innovativeness; brand; brand image; green brand ... See more keywords
Modelling halal restaurant’s brand image and customer’s revisit intention
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DOI: 10.1108/jima-01-2021-0034
Abstract: Purpose Limited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to fill this gap by providing an insight into the relationship of… read more here.
Keywords: brand image; halal restaurant; brand; restaurant brand ... See more keywords