Sustainability Orientation, Sustainability Implementation, and Brand Image in Service Firms
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DOI: 10.1002/bse.4273
Abstract: This paper uses legitimacy theory and cognitive dissonance theory to explore the relationship between sustainability orientation, sustainability implementation, and brand image in the service sector. Specifically, we examine the mediating role of implementation—the translation of… read more here.
Keywords: brand image; sustainability; sustainability orientation; implementation ... See more keywords
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
Sign Up to like & getrecommendations! Published in 2019 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-019-00632-2
Abstract: Although in-feed social ads on social media are rapidly growing worldwide, scarce attention is paid to the content strategy of brands presenting in a human way. The present research examines if and how choosing narrative… read more here.
Keywords: person; brand image; social media; narrative person ... See more keywords
Impact of students’ experiences on brand image perception: the case of Vietnamese higher education
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DOI: 10.1007/s12208-016-0171-x
Abstract: The topic of building a strong brand image has raised a growing academic interest recently, yet there is a paucity of research with a customer-oriented approach that focuses on the consumption experience of service. Our… read more here.
Keywords: brand image; brand; higher education; experience ... See more keywords
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
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DOI: 10.1016/j.jbusres.2019.07.007
Abstract: Abstract Brands and their personalities constitute the basis upon which consumers identify and bond with various products or services. This study focuses on the factors influencing congruity between consumers' self-image and brand image for luxury… read more here.
Keywords: brand image; luxury brands; brand; image ... See more keywords
Co-creating brand image and reputation through stakeholder’s social network
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DOI: 10.1016/j.jbusres.2020.03.035
Abstract: By drawing on social identity and stakeholders’ theories, this paper seeks to examine how universities co-create and manage their brand image and brand reputation through tapping into internal-stakeholders’ social network. This research utilises explanatory research… read more here.
Keywords: reputation; brand; brand image; social network ... See more keywords
The effect of social mission on service quality and brand image
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DOI: 10.1016/j.jbusres.2020.10.054
Abstract: Abstract In recent years, social enterprise issues have developed rapidly both in Taiwan and around the world. Consequently, social enterprises utilize several different business models and are hybrid organizations that need to pursue both profit… read more here.
Keywords: service quality; social mission; mission; brand image ... See more keywords
The creative experience and its impact on brand image and travel benefits: The moderating role of culture learning
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DOI: 10.1016/j.tmp.2018.08.009
Abstract: Abstract This study extends and examines a theoretical model of moderated mediation in which culture learning serves as an intervening mechanism that clarifies the moderate relationships among brand image and the dimensions of travel benefits… read more here.
Keywords: brand image; travel benefits; culture learning;
Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price
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DOI: 10.1016/j.tmp.2019.100604
Abstract: Abstract This paper analyses the impact of online reviews on hotel booking intention. The moderating effect of brand image, star category, and price on this relationship was also tested. A quantitative approach has been followed… read more here.
Keywords: brand image; star category; booking intention; hotel ... See more keywords
Impact of Digital Storytelling on Improving Brand Image Among Consumers
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DOI: 10.1080/10496491.2024.2403760
Abstract: Abstract Prior literature has shown that brands can use digital storytelling (DST) to reduce uncertainty among consumers and thus increase sales. As such, it is important to understand the elements of storytelling and its role… read more here.
Keywords: among consumers; impact digital; brand; digital storytelling ... See more keywords
Parasocial Relationships and Self-Disclosure: Strengthening Brand Image Through Brand Attitude in Premium Cosmetics
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DOI: 10.1080/10496491.2025.2466585
Abstract: Abstract This study investigates the impact of parasocial relationships and self-disclosure by social media influencers on brand image in the premium cosmetics market, with brand attitude as a mediator. Data are collected from 525 respondents… read more here.
Keywords: self disclosure; brand; parasocial relationships; brand image ... See more keywords
Brand image legacies of the 2010 FIFA World CupTM: a long-term assessment
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DOI: 10.1080/17430437.2019.1619322
Abstract: Abstract There has been limited research on brand legacies of the 2010 FIFA World CupTM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to… read more here.
Keywords: world cuptm; legacies 2010; 2010 fifa; brand ... See more keywords