Brand imitation: A dynamic-game approach
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DOI: 10.1016/j.ijpe.2018.09.010
Abstract: Abstract Brand imitation is a common practice that can take different forms, i.e., legal copying, as in the case of clones and knockoffs, or illegal, in the case of counterfeiting. We consider a scenario in… read more here.
Keywords: brand imitation; imitation; brand; entry ... See more keywords
Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation
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DOI: 10.1093/jcr/ucx065
Abstract: Copycat brands imitate the trade dress of other brands, such as their brand name, logo, and packaging design. Copycats typically operate in the core product category of the imitated brand under the assumption that such… read more here.
Keywords: category; brand imitation; imitated brand; product ... See more keywords