Extracting brand information from social networks: Integrating image, text, and social tagging data
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DOI: 10.1016/j.ijresmar.2018.08.002
Abstract: Abstract Images are an essential feature of many social networking services, such as Facebook, Instagram, and Twitter. Through brand-related images, consumers communicate about brands with each other and link the brand with rich contextual and… read more here.
Keywords: brand related; image; related images; brand ... See more keywords
Processing contradictory brand information from advertising and social media: an application of the multiple-motive heuristic-systematic model
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DOI: 10.1080/13527266.2015.1129356
Abstract: Abstract This study tested two major theoretical assumptions of the heuristic-systematic model – (1) concurrent information processing and (2) multiple processing motives – in a common advertising situation where contradictory brand information from different sources… read more here.
Keywords: information; heuristic systematic; advertising; contradictory brand ... See more keywords
The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs
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DOI: 10.1186/s40545-020-00293-5
Abstract: Background European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be… read more here.
Keywords: risk; price brand; price; brand ... See more keywords