Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam
Sign Up to like & getrecommendations! Published in 2021 at "Current Psychology"
DOI: 10.1007/s12144-021-01894-2
Abstract: The purpose of this study was to investigate the synergy of self-brand connection and materialism on brand love and the negative impact of this relationship. Brand-love consumers display compulsive buying behavior because of their obsessive… read more here.
Keywords: compulsive buying; brand; buying brands; brands antecedents ... See more keywords
Brand love and party preference of young political consumers (voters)
Sign Up to like & getrecommendations! Published in 2021 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-021-00316-0
Abstract: The study has examined the influence of political brand love on young voters’ political party preferences. By examining the impact of political brand love on party preference, this study provides valuable insights into the relationship… read more here.
Keywords: brand; party; party preference; brand love ... See more keywords
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.11.016
Abstract: Abstract The extant literature on augmented-reality interactive technology (ARIT) has not addressed the capability of this new technology on enhancing brand love, an important driver for consumers’ long-term dedication to an e-retailer or online brand.… read more here.
Keywords: psychological mechanisms; identity; technology; brand ... See more keywords
Technology product coolness and its implication for brand love
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102258
Abstract: Abstract Increased similarity of features of technology products has led to a waning of unique differentiating factors. In an absence of any tangible unique selling proposition, coolness has emerged as one of the compelling differentiators.… read more here.
Keywords: technology product; brand love; technology; coolness ... See more keywords
What drives brand love for natural products? The moderating role of household size
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102329
Abstract: Abstract Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural products, little is known about… read more here.
Keywords: products moderating; natural products; brand love; moderating role ... See more keywords
Brand love: conceptual and empirical investigation of a holistic causal model
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Brand Management"
DOI: 10.1057/s41262-021-00237-7
Abstract: Explicating and specifying the origins of brand love, as well as how it affects consumer behavior, establishes vital insights into how brand managers might reap favorable economic consequences from promoting brand love effectively. Therefore, this… read more here.
Keywords: causal model; brand; holistic causal; brand love ... See more keywords
The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1809591
Abstract: Abstract In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and… read more here.
Keywords: overall brand; brand love; brand; brand equity ... See more keywords
Brand love is all around: loyalty behaviour, active and passive social media users
Sign Up to like & getrecommendations! Published in 2019 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2019.1631760
Abstract: ABSTRACT This study posits that the satisfaction derived from a visit to a theme park triggers positive emotions which, in turn, impact on revisit intention, word-of-mouth (WOM) and electronic WOM (eWOM), through the moderating effect… read more here.
Keywords: social media; satisfaction; brand love; brand ... See more keywords
The Phenomenon of Brand Love: A Systematic Literature Review
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Relationship Marketing"
DOI: 10.1080/15332667.2019.1664871
Abstract: Abstract Brand love is a phenomenon that is experienced by a group of satisfied consumers. The construct brand love is of great importance to academics and practitioners because a group of satisfied customers become loyal… read more here.
Keywords: brand; systematic literature; literature review; brand love ... See more keywords
The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Media Business Studies"
DOI: 10.1080/16522354.2021.1945877
Abstract: The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived tru... read more here.
Keywords: love news; brand love; media brands; news media ... See more keywords
Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Emerging Markets"
DOI: 10.1108/ijoem-10-2019-0861
Abstract: PurposeThis study aims to highlight important marketing strategies within the context of a highly competitive emerging market with few points of difference because of service homogeneity. Drawing upon the social identity and self-expansion theories, this… read more here.
Keywords: purchase; purchase intentions; brand love; emerging markets ... See more keywords