Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.06.001
Abstract: Abstract This paper compares new and established store design prototypes of the same retailer to examine the role of consumers’ cross-sectional perceptions of retail brand loyalty. In-store surveys were administered to capture consumers’ store-level perceptions… read more here.
Keywords: retail brand; store; brand loyalty; store design ... See more keywords
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
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DOI: 10.1080/08841241.2019.1605437
Abstract: ABSTRACT The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are… read more here.
Keywords: brand fan; loyalty; brand; fan pages ... See more keywords
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity
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DOI: 10.1080/15332667.2018.1440140
Abstract: ABSTRACT Most existing social media research has been user focused. This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM);… read more here.
Keywords: social media; media usage; usage intensity; brand ... See more keywords
Examining the mediating role of social interactivity between customer engagement and brand loyalty
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-10-2019-0576
Abstract: PurposeThis study aims at identifying and examining the mediating role of customer engagement behavior and social interactivity onbrand loyalty.Design/methodology/approachA correlational study design was adopted in this study to collect data (online survey) from 400 online… read more here.
Keywords: social interactivity; brand loyalty; interactivity; engagement ... See more keywords
Brand experience and brand loyalty: is it a matter of emotions?
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DOI: 10.1108/apjml-11-2019-0669
Abstract: PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand… read more here.
Keywords: brand; brand loyalty; brand experience; experience brand ... See more keywords
Cultural influence on brand loyalty of rural consumers in the Indian context
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DOI: 10.1108/jabs-08-2015-0137
Abstract: Purpose The purpose of the study is to develop a scale to identify and measure cultural factors and brand loyalty among rural consumers. The study also seeks to analyze the impact of identified cultural factors… read more here.
Keywords: loyalty rural; cultural factors; brand; brand loyalty ... See more keywords
Attitude, repurchase intention and brand loyalty toward halal cosmetics
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DOI: 10.1108/jima-08-2022-0210
Abstract: Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such… read more here.
Keywords: brand loyalty; halal cosmetics; halal; consumer ... See more keywords
The influence of consumer brand loyalty on brand remanufacturing market strategy
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DOI: 10.1177/0020720920931075
Abstract: This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not. The authors developed ... read more here.
Keywords: consumer brand; market strategy; market; brand ... See more keywords
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968231157281
Abstract: The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on… read more here.
Keywords: brand loyalty; media content; social media; generated content ... See more keywords
Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model
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DOI: 10.1177/21582440221099295
Abstract: Rapid advances in mobile technology with high product diversity have led to high levels of smartphone brand switching among users. Hence, customers’ brand loyalty is the key to a smartphone manufacturer’s survival in this highly… read more here.
Keywords: brand loyalty; loyalty; stage; brand ... See more keywords
The Effect of Airline’s Professional Models on Brand Loyalty: Focusing on Mediating Effect of Brand Attitude
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Asian Finance, Economics and Business"
DOI: 10.13106/jafeb.2020.vol7.no5.155
Abstract: This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market. The attributes of professional models affect brand… read more here.
Keywords: brand; professional models; brand loyalty; brand attitude ... See more keywords