Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
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DOI: 10.1080/02650487.2018.1485214
Abstract: Abstract Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective… read more here.
Keywords: rtm; real time; time marketing; time ... See more keywords