Hello, My Name Is Awesome: How to Create Brand Names That Stick
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DOI: 10.1080/00277738.2018.1500992
Abstract: Like any child, newborn companies and products need names. But trade names differ from personal names in one important way: the names need to be legally available. The practice of developing compan... read more here.
Keywords: create brand; name awesome; names stick; hello name ... See more keywords
The Attitudes of Saudi Youth Toward U.S. Apparel Brand Names
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DOI: 10.1080/08961530.2017.1376242
Abstract: ABSTRACT The purpose of this study was to examine, from a cultural perspective, the attitudes of young women living in Saudi Arabia regarding U.S. brand names. The study concentrated on apparel and footwear. A total… read more here.
Keywords: brand; brand names; attitudes saudi; apparel ... See more keywords
Brands, networks, communities: How brand names are wired in the mind
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DOI: 10.1371/journal.pone.0273192
Abstract: Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them. In this paper, we study brands as parts of an associative network… read more here.
Keywords: brand names; word association; product; brand ... See more keywords
Analogous comparison of registered brand name drugs of tablets and capsules commercially available in Thailand: A retrospective study
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DOI: 10.1371/journal.pone.0276321
Abstract: Drug name confusion or similar product packaging and labeling, also known as “look-alike, sound-alike” (LASA) medication error, is one of the most problematic causes of prescribing and dispensing errors. Therefore, this study aimed to compare… read more here.
Keywords: capsules commercially; tablets capsules; brand names; brand ... See more keywords
Influence of Healthy Brand and Diagnosticity of Brand Name on Subjective Ratings of High- and Low-Calorie Food
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DOI: 10.3390/bs13010070
Abstract: Brand names on food packaging and the diagnosticity of brand names have notable effects on consumer preferences. However, their effects on healthy food consumption are not clear. The objective of this study was to investigate… read more here.
Keywords: food; brand names; diagnosticity; brand ... See more keywords