The brand narratives of Philip Morris International: developing methods to identify corporate voices
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DOI: 10.1093/eurpub/ckaa166.1127
Abstract: Existing research into marketing and advertising of tobacco companies shows the industry continues to spend huge sums of money promoting harmful products. In the face of increasing controls on the advertising of these products, and… read more here.
Keywords: tobacco; narratives philip; morris international; philip morris ... See more keywords