The effects of perceived brand orientation and perceived service quality in the higher education sector
Sign Up to like & getrecommendations! Published in 2019 at "Eurasian Business Review"
DOI: 10.1007/s40821-018-00115-4
Abstract: Brand orientation and service quality have been recognized as having a positive impact on organizational performance in both for-profit and nonprofit sectors. With the ever-increasing competition in the higher education context, institutions will achieve growth… read more here.
Keywords: service quality; brand; brand orientation;
An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.967931
Abstract: This study analyses the function of value co-creation in mediating the relationship between brand orientation, brand performance, and innovation capacities in China’s small and medium-sized enterprises (SMEs). Using the organization’s size differential characteristic, additional testing… read more here.
Keywords: brand; value creation; brand orientation;