Comparative analysis of fresh food e-commerce brand attitudes based on STM theme model
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DOI: 10.1371/journal.pone.0282521
Abstract: The circulation of fresh agricultural products is related to the quality of consumption and agricultural development. This article takes the online reviews of fresh products as the research object and studies the comparative differences of… read more here.
Keywords: comparative analysis; fresh food; brand perception; brand attitudes ... See more keywords
Decoding brand sentiments: Leveraging customer reviews for insightful brand perception analysis using natural language processing and Tableau
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DOI: 10.1371/journal.pone.0334330
Abstract: Traditional survey-based feedback has given way to real-time online reviews, yet transforming this unstructured text into actionable knowledge remains difficult. Focusing on the highly competitive smartphone market, where customer sentiment shapes brand perception and product… read more here.
Keywords: analysis; brand; brand perception; language ... See more keywords