Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?
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DOI: 10.1080/15377857.2015.1022631
Abstract: This paper investigates whether five English political parties are differentiating themselves based on the brand personality they are communicating through their websites. The relative brand positions of five English political parties are analyzed using Aaker's… read more here.
Keywords: brand personality; brand personalities; party; brand ... See more keywords