Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
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DOI: 10.1016/j.ijhm.2018.06.026
Abstract: Abstract The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand… read more here.
Keywords: loyalty; hedonic social; functional hedonic; brand prestige ... See more keywords