Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
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DOI: 10.1007/s11365-018-0495-6
Abstract: This paper analyses the influence of market and brand-related signals on franchisees’ decisions when choosing a franchise brand with which to open an outlet for the first time. Panel data methodology was used to analyse… read more here.
Keywords: country; signals franchisees; panel data; brand ... See more keywords
Extracting brand information from social networks: Integrating image, text, and social tagging data
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DOI: 10.1016/j.ijresmar.2018.08.002
Abstract: Abstract Images are an essential feature of many social networking services, such as Facebook, Instagram, and Twitter. Through brand-related images, consumers communicate about brands with each other and link the brand with rich contextual and… read more here.
Keywords: brand related; image; related images; brand ... See more keywords
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Interactive Marketing"
DOI: 10.1016/j.intmar.2018.03.003
Abstract: Abstract As social media marketing becomes more pervasive, questions continue to emerge regarding utilizing the medium strategically to maximize positive brand-related outcomes. Marketers are increasingly seeking guidance for targeting consumers who will interact and behave… read more here.
Keywords: social media; brand related; behaviors social; attitude toward ... See more keywords