Environmental Actions and Consumer Participation: Which Impacts on Brand Relationship? The Multiple Realities of the Hospitality Sector
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DOI: 10.1016/j.ijhm.2020.102713
Abstract: Abstract This paper focuses on the complex causal relationships between consumers’ attitude towards environmental actions, their participation in the hospitality supply and their brand relationship from different perspectives. These relationships are modelled by using fuzzy-set… read more here.
Keywords: consumer; hospitality; brand relationship; environmental actions ... See more keywords