A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
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DOI: 10.1108/jm2-05-2015-0029
Abstract: Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based… read more here.
Keywords: tourism; brand selection; destination brand; destination ... See more keywords