#Me and brands: understanding brand-selfie posters on social media
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DOI: 10.1080/02650487.2017.1368859
Abstract: ABSTRACT Marketing scholars and consumer psychologists are turning their attention to the increasing proliferation of selfies. This study investigates a new type of electronic word-of-mouth, namely, selfies with brands/products (‘brand-selfies’), on social networking sites, and… read more here.
Keywords: social networking; selfie posters; brand selfie; networking sites ... See more keywords