A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation
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DOI: 10.3390/su13020805
Abstract: The article explores SME (Small and Medium Sized Enterprises) brand strategies as a means to position and successfully engage in competitive markets. A derived typology of brand strategy types deals with social profiling and sheds… read more here.
Keywords: brand strategy; creation; brand; sustainability ... See more keywords