A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Brand Management"
DOI: 10.1057/s41262-019-00171-9
Abstract: The study examines internal branding in higher education institutions and employees’ brand support and investigates the mediating effects of (a) brand-centred training and development activities and (b) internal brand communication activities. With data collected from… read more here.
Keywords: brand centred; brand support; brand; training development ... See more keywords