The Dual Effects of Consumer Satisfaction on Brand Switching Intention of Sharing Apparel
Sign Up to like & getrecommendations! Published in 2022 at "Sustainability"
DOI: 10.3390/su14084526
Abstract: Previous studies have found that consumer satisfaction is negatively associated with brand switching intention in the common purchasing context; is this still true in the context of sharing apparel? This study aims to investigate the… read more here.
Keywords: switching intention; brand switching; consumer satisfaction; trust ... See more keywords